On-brand UX writing for Chegg app
At Chegg, our guiding shorthand for the look, feel, and tone of our in-product experience was “in the study lounge.” Tonally, we were at our most familiar here—instead of trying to impress students, our goal was to support and encourage them with a minimal, light touch and clean, digestible hierarchies that allowed them to focus on learning.
Product with personality
My role: Copywriter/consultant
Onboarding flow sample artifact
Our customer relations team raised a concern that subscriber onboarding emails felt too similar to non-subscriber outreach, diluting their impact.
I led the strategy and created this artifact to define a more intentional subscriber experience. The framework leans into the “coach” dimension of our brand persona and guides users with language designed to motivate, rather than sell.
The UX writing here focuses on setting expectations, reinforcing product value, and encouraging confidence in learning.
This work laid a foundation for our subscriber onboarding flow across email and in-product messaging.
Landing page rewrite, 2023
This rewrite was part of a broader brand evolution and push to depart from stiff, product-heavy language, and move toward more of a balance with warmth and narrative.
As lead copywriter, I helped shift the tone toward a more empathetic, emotionally connective voice that created a sense of welcome and reduced friction on this crucial surface.
While performance remained on par with previous versions, this work played a key role in unifying our brand voice across key entry points.
In-product/app conversational flow
Our main goal in this flow was to get out of students’ way as they learned, and yet we also wanted a level of transparency that put them in control of their learning experience. That meant making sure they knew whether their answer was from Chegg’s expert library or was AI-generated.
In addition to the “Expert-verified” badge and label, we also made sure to use the conversational format, and a minimal yet friendly voice, to orient them to the type of content they were getting.
As a lead writer on our brand guidelines expansion project, I served as a voice, tone, and strategy consultant for this surface.
Payment flow
Previously, this screen had simply, and rather coldly, been labeled “Payment.” However, our revised brand guidelines upheld that warmth and personality are possible even in the most micro of copy moments. From this point of view, a payment surface was also a chance to briefly congratulate new subscribers for their investment without interrupting the flow.
I was part of a collaborative group of brand and product writers that devised the new strategy for this page.
